Apple Continues to Be a Robust Technology Business, Says Wedbush's Ives

Apple Continues to Be a Robust Technology Business, Says Wedbush's Ives

Assessment

Interactive Video

Business

University

Hard

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The video discusses Apple's strategic decision to stop reporting unit sales for iPhones, iPads, and Macs, focusing instead on overall business growth, particularly in services. This move is seen as controversial among investors who value transparency. The video also highlights Apple's challenges in emerging markets, especially China, which is crucial for future growth. The discussion includes insights from Tim Cook's interview about market volatility and demand uncertainties.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors did Tim Cook mention that contribute to Apple's current market situation?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the significance of the upgrade cycle in China for Apple's future growth.

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