T-Mobile: iPhone Pre-Orders Biggest in Its History

The video discusses the success of iPhone 7 preorders at T-Mobile, marking a record for the company. Katy Huberty from Morgan Stanley talks about Apple's upcoming super cycle, driven by an increased user base, new form factors, and improved battery life. Despite challenges from competitors, Apple's ecosystem and high loyalty rates are expected to drive growth. The discussion also covers market dynamics, including the impact of the Note 7 recall and potential new users in markets like India.

How does the loyalty rate of Apple users compare to that of competitors?

Evaluate responses using AI:

OFF

What potential market is Apple beginning to explore according to the discussion?

Evaluate responses using AI:

OFF