Uber's PR Nightmare: How Much Will the Brand Suffer?

Uber's PR Nightmare: How Much Will the Brand Suffer?

Assessment

Interactive Video

Business

University

Hard

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The video discusses Uber's dual nature as a consumer-friendly service and a company facing numerous challenges, including privacy concerns, aggressive market strategies, and a controversial corporate culture. It highlights the need for leadership changes and improved governance as Uber considers going public, drawing parallels with other tech companies. The discussion also touches on Uber's valuation and its impact on the travel industry.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does competition play in shaping Uber's corporate decisions?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways could Uber's aggressive expansion strategy backfire?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How might Uber's valuation impact its corporate governance and decision-making?

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