Uber's PR Nightmare: How Much Will the Brand Suffer?

Uber's PR Nightmare: How Much Will the Brand Suffer?

Assessment

Interactive Video

Business

University

Hard

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The video discusses Uber's dual nature as a consumer-friendly service and a company facing numerous challenges, including privacy concerns, aggressive market strategies, and a controversial corporate culture. It highlights the need for leadership changes and improved governance as Uber considers going public, drawing parallels with other tech companies. The discussion also touches on Uber's valuation and its impact on the travel industry.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main benefits of Uber mentioned in the discussion?

Free rides for journalists

Luxury car options

Ability to get a car when needed

Low-cost rides

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major concern about Uber's corporate behavior?

Limited availability

High prices

Invasion of journalists' privacy

Lack of innovation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Uber's approach to competition been described?

Indifferent and passive

Collaborative and friendly

Aggressive and confrontational

Cautious and reserved

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of employees does Uber seek according to the discussion?

Cautious and risk-averse

Inexperienced and uncommitted

Hard-charging and enthusiastic

Laid-back and relaxed

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential risk of Uber's 'win at all costs' mentality?

More customer loyalty

Increased profits

Better public image

Loss of moral values

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the estimated valuation of Uber discussed?

$30 billion

$10 billion

$18 billion

$25 billion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might Uber need to bring in mature leadership?

To increase profits

To handle public scrutiny better

To expand internationally

To reduce employee numbers