Future of E-Commerce Will Be Younger, Women: Zalora’s CEO

The video discusses shifts in demand patterns due to the pandemic, highlighting growth in sportswear, kids' apparel, and luxury segments. It explores regional demand variations across Asia, with a resurgence in women's apparel in Singapore. Post-pandemic, e-commerce adoption is rising, with home and living categories growing. Growth opportunities are identified in Indonesia, Philippines, and Malaysia. The company's competitive edge lies in authentic brand partnerships and technological innovations like shoppable looks and live streaming. Data analytics provide insights into regional market trends, focusing on younger, women-centric buyers.

What dramatic shifts in demand patterns were observed during the pandemic?

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Which categories saw a dramatic increase in purchases during the pandemic?

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How has the demand for women's apparel changed recently?

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What changes in spending patterns are expected in the post-pandemic period?

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What strategies are being implemented to differentiate in the competitive e-commerce market?

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What insights can be drawn from the data analytics solution launched for brand partners?

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What is the significance of the younger population in Southeast Asia for e-commerce?

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