FanDuel's CEO on the Business Behind Fantasy Sports

The video discusses the transition of two companies operating independently after a planned merger. It highlights the development of social fantasy sports, focusing on the Franz Mode Championship, which offers flexibility and social interaction. The video also reviews past marketing strategies, emphasizing the importance of product-centric advertising to enhance user engagement.

What features were introduced to enhance the social aspect of fantasy sports?

What insights were gained from the advertising campaigns conducted in 2015?

What were the main reasons for the companies to operate independently before the merger?

How did the marketing strategies change after 2015?

How do players perceive the product experience in relation to their engagement?