Digital Marketing Review: Evaluating Marketing and Advertising Campaigns

The video tutorial discusses conducting a digital marketing review, focusing on e-mail marketing and paid advertising campaigns. It explains the importance of auditing online activities, comparing them to competitors, and measuring against best practices. The tutorial provides steps to review e-mail marketing strategies, including checking subscriber growth, delivery rates, and engagement metrics. It also covers reviewing paid advertising campaigns, emphasizing conversion tracking, performance metrics, budget allocation, and ad content assessment.

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