How M. Gemi Is Using Data to Sell Luxury Shoes

How M. Gemi Is Using Data to Sell Luxury Shoes

Assessment

Interactive Video

Business, Information Technology (IT), Architecture, Social Studies

University

Hard

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The video discusses a company's innovative approach to the shoe and luxury markets, blending retail and technology to enhance consumer experiences. It highlights the use of data-driven supply chain management to optimize inventory and customer satisfaction. The company focuses on repeat customers, effective return management, and plans for physical retail expansion with unique 'fit shops.' Financial strategies emphasize controlled growth and customer loyalty, drawing lessons from Rue La La to create engaging retail experiences.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two core reasons for opening physical retail stores according to the speaker?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What innovative strategy does the speaker employ to manage inventory across their retail locations?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker differentiate between good revenue and bad revenue?

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