The Story Behind Amazon’s HQ2 Fiasco

The transcript discusses Jeff Bezos' interest in tax incentives similar to those Elon Musk received for his Giga factory in Nevada. This interest influenced Amazon's approach to building a second headquarters, leading to mistakes in their proposal process, particularly in New York. The errors included a blatant appeal for incentives and a scattered approach, resulting in a PR fiasco and reputational damage for Amazon, both domestically and globally.

What was Jeff Bezos's reaction to the tax breaks that Elon Musk received for building factories?

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What mistakes did Amazon make in their approach to building a second headquarters?

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How did the public perceive Amazon's request for incentives in New York?

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What were the consequences of Amazon's public relations issues during the HQ2 process?

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In what ways did the community's response to Amazon's project differ from their public statements?

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