Clothing Brand Esprit Coming Back to North America: CEO

The video discusses the revival of the Esprit brand, its history, and its strategic focus on North America. It highlights the brand's shift to higher quality and design, the importance of brand recognition, and pricing strategies. The video also covers production changes, expansion plans, and marketing strategies, including geotargeting and influencer engagement.

How does Esprit plan to position its pricing strategy in the market?

What challenges does Esprit face in expanding its brand in the current economic climate?

What marketing strategies is Esprit employing to connect with consumers?