TED: What will happen to marketing in the age of AI? | Jessica Apotheker

The video discusses the evolution of productivity from the advent of word processors to the rise of generative AI, emphasizing its impact on marketing. It highlights the need for marketers to adapt by developing a 'left AI brain' while preserving human creativity. The speaker warns of content overload and the risk of losing brand identity due to AI's homogenizing effect. Strategies for leveraging AI effectively while maintaining innovation and differentiation are explored.

In what ways has marketing evolved over the past 15 years according to the speaker?

What does the speaker suggest about the future of content creation with generative AI?

What is the significance of identifying true innovators within a marketing team?

What advice does the speaker give to marketers regarding their skills and specialization?