CLEAN: Splashing about Beaujolais Nouveau in Japan's hot springs

The video discusses the unique celebration of Beaujolais Nouveau, where wine is poured into pools for a relaxing bath experience. This ritual, performed daily until the end of November, highlights the wine's popularity, especially in Japan, the largest importer. The video also covers the marketing efforts and global promotion of Beaujolais, noting its appeal as an introductory wine due to its fruity taste and affordability, with prices dropping and availability in plastic bottles.

Why is Beaujolais Nouveau considered a good introduction to wine for occasional drinkers?

What recent changes have occurred regarding the pricing of Beaujolais Nouveau?