Retailers pushing a "Fall Creep" on autumn products

Retailers pushing a "Fall Creep" on autumn products

Assessment

Interactive Video

Information Technology (IT), Architecture

University

Hard

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Retailers are introducing fall items earlier to increase consumer spending, with some like Home Depot and Costco starting Halloween promotions months in advance. Halloween has become a significant economic event, second only to Christmas and back-to-school shopping. The holiday is now popular among adults, not just children. Pumpkin spice products, led by Starbucks, are a major trend, with other brands like Krispy Kreme joining in. Despite some consumer resistance, the financial benefits drive retailers to continue early fall promotions.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Why are retailers starting to sell fall items earlier this year?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Halloween for retailers according to the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Halloween changed in terms of its audience?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do pumpkin spice lattes play in the fall marketing strategy?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the term 'fall creep' refer to in the context of retail?

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