Attitude (Organizational Behavior)

The video tutorial explores the concept of attitude, highlighting its temporary nature compared to personality. It discusses how attitudes influence behavior, particularly through cognitive dissonance, and are shaped by external stimuli. The tutorial breaks down attitude into three components: affect, cognition, and action tendencies. It also characterizes attitude using factors like valence, multiplexity, relation to needs, and centrality. Finally, it emphasizes that attitudes are learned through experience and exposure, making them relevant for management and organizational behavior.

What is the difference between attitude and personality as described in the text?

Explain the concept of cognitive dissonance as mentioned in the text.

How do external stimuli influence our attitudes according to the text?

What are the three parts that make up the internal reaction to external stimuli?

What factors can characterize attitude as discussed in the text?