Godiva Tries to Expand Global Footprint

The video features an interview with Godiva's CEO discussing the impact of rising input costs and inflation on the food industry. The CEO explains Godiva's strategic shift from retail stores to increasing accessibility through 300,000 sales points in North America. Despite concerns about losing its luxury brand image, Godiva maintains its premium status through high-quality ingredients and unique recipes. The company has also embraced digital sales, significantly increasing online transactions during the pandemic.

What challenges related to input costs is Godiva currently facing?

Why did Godiva decide to close many retail stores in North America?

What is the significance of Godiva's 1950 year celebration mentioned in the text?

How has consumer shopping behavior changed according to the text?

What strategy did Godiva implement to make their products more accessible?

In what ways does Godiva maintain its premium chocolate status despite increased accessibility?

How did Godiva adapt to the increase in online shopping during the pandemic?