Turner CEO on AT&T-Time Warner Deal, CNN and Content Strategy

Turner CEO on AT&T-Time Warner Deal, CNN and Content Strategy

Assessment

Interactive Video

Business, Religious Studies, Other, Social Studies

University

Hard

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The transcript discusses the launch of a new sports streaming service, focusing on soccer and potential business models like subscription and pay-per-view. It explores expansion into other Turner programs and OTT services like Boomerang and Filmstruck. The potential AT&T merger is highlighted for its strategic benefits, including advertising and mobile growth. CNN's position in cable news is examined, emphasizing its sustainability and competition with Fox News and MSNBC. Finally, the adaptation of content for mobile and the pipeline of original programming, including the premiere of 'The Alienist' on TNT, are discussed.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the AT&T merger for the speaker's company?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the speaker mention regarding the regulatory environment?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker evaluate CNN's business model and its performance in recent years?

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