Roku CEO Says IPO Is Natural Evolution of Business

Roku is transitioning to a public company, focusing on platform growth and ad sales. Despite competition from tech giants, Roku remains a leading streaming platform in the US. The decision to go public aligns with their business evolution. Consumers increasingly prefer ad-supported content, indicating a shift from traditional TV to streaming services.

What is Roku's primary business model as described in the text?

How does Roku plan to maintain its position as the leading streaming platform?

Why does Roku believe it is the right time to go public?

What types of content are consumers increasingly seeking on Roku?

What trends are influencing consumer behavior towards content viewing on Roku?