Global TV Advertising Sinks 4% in 2019

Global TV Advertising Sinks 4% in 2019

Assessment

Interactive Video

Business, Social Studies, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the rapid shift from traditional TV to internet streaming, highlighting the decline in TV advertising as consumer preferences change. It explores the competitive landscape of advertising, focusing on platform, content, and data races. Roku is identified as a key player in the streaming market, benefiting from increased content spending. Hulu's dual model strategy is examined, with a prediction that Netflix may need to adopt an ad-supported model to remain competitive.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason for the decline in traditional TV advertising?

Shift of consumer attention to streaming

Increased production costs

Rise in cable TV subscriptions

Lack of new TV shows

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of US adults are reported to stream content?

Four out of ten

Five out of ten

Six out of ten

Seven out of ten

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge for marketers in the current advertising landscape?

Reducing advertising costs

Increasing TV production budgets

Reaching consumers who are moving to streaming

Finding new TV shows

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is leading the platform race in the streaming industry?

Roku

Apple TV

Netflix

Amazon Prime

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What model do most consumers prefer according to the transcript?

Subscription-based model

Ad-supported model

Free streaming model

Pay-per-view model

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy has Hulu adopted to cater to different consumer preferences?

Reducing subscription prices

Providing both ad-supported and subscription models

Offering only ad-supported content

Focusing solely on original content

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Netflix face in the current market according to the transcript?

High subscription prices compared to competitors

Technical issues with streaming

Lack of original content

Limited global reach