What is the main reason for the decline in traditional TV advertising?
Global TV Advertising Sinks 4% in 2019

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Business, Social Studies, Performing Arts
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Shift of consumer attention to streaming
Increased production costs
Rise in cable TV subscriptions
Lack of new TV shows
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What percentage of US adults are reported to stream content?
Four out of ten
Five out of ten
Six out of ten
Seven out of ten
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant challenge for marketers in the current advertising landscape?
Reducing advertising costs
Increasing TV production budgets
Reaching consumers who are moving to streaming
Finding new TV shows
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which company is leading the platform race in the streaming industry?
Roku
Apple TV
Netflix
Amazon Prime
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What model do most consumers prefer according to the transcript?
Subscription-based model
Ad-supported model
Free streaming model
Pay-per-view model
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy has Hulu adopted to cater to different consumer preferences?
Reducing subscription prices
Providing both ad-supported and subscription models
Offering only ad-supported content
Focusing solely on original content
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What challenge does Netflix face in the current market according to the transcript?
High subscription prices compared to competitors
Technical issues with streaming
Lack of original content
Limited global reach
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