Accor Executing Plan for Long-Term Tourism Success

Accor Executing Plan for Long-Term Tourism Success

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The CEO of Accor discusses the impact of Golden Week on Hong Kong's tourism, highlighting that it's too early to assess its effect on business. He reflects on his 13-month tenure, focusing on organizational transformation and the need to adapt to technological changes in the hotel industry. The CEO emphasizes the importance of digital innovation to remain competitive. He also outlines financial targets and addresses the challenges in the European market, particularly in France. Lastly, he shares aspirations for establishing a luxury hotel in Paris, acknowledging past missed opportunities.

Read more

3 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker view the future of the hotel industry in relation to digital transformation?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the speaker's perspective on the economic situation in France?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the speaker's plans regarding luxury properties in France?

Evaluate responses using AI:

OFF