How Coach Transformed Its Brand in Three Steps

The video discusses a company's strategic transformation over the past three years, focusing on product innovation, marketing, and brand positioning. It highlights the acquisition of Stuart Weitzman and the company's growth in the US and overseas markets, particularly in China. The discussion also covers consumer behavior, emphasizing millennial values and the importance of authenticity. Additionally, the video touches on the role of businesses in society through the CECP organization.

What role does authenticity play in the company's approach to consumers?

How does the company view the impact of the US economy on its success?

What is the significance of the millennial consumer in the company's strategy?