TripAdvisor Is Seeing 'Tremendous Growth': Cheng

The video discusses Trip Advisor's approach to providing extensive user information and maintaining content integrity. It highlights the company's growth, particularly in the Asia Pacific region, and its strategies for engaging Chinese users. Despite some financial setbacks, Trip Advisor remains focused on long-term growth, emphasizing mobile usage and user-generated content. The platform aims to enhance travel experiences by helping users discover unique destinations.

What is Trip Advisor's long-term strategy for growth?

How has mobile usage impacted Trip Advisor's traffic?

In what ways does Trip Advisor help users discover lesser-known businesses?