Ralph Lauren E-Commerce Powers Quarterly Sales Gain

Ralph Lauren E-Commerce Powers Quarterly Sales Gain

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The video discusses Ralph Lauren's recent earnings report, highlighting a 4% increase in same-store sales, which exceeded expectations. The company has seen growth in e-commerce and a return to classic styles, particularly in North America and Europe. However, there are concerns about the Asian market, where sales did not meet expectations. The potential impact of trade issues with China is also discussed, as it could affect luxury retailers. Ralph Lauren views Asia, including China, South Korea, and Hong Kong, as key areas for future growth.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Ralph Lauren adapting its product offerings to meet current market demands?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns do analysts have regarding Ralph Lauren's performance in the Asian market?

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