External and Internal Influences on Marketing Objectives

External and Internal Influences on Marketing Objectives

Assessment

Interactive Video

Business

University

Hard

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The video explores how various external and internal influences affect marketing strategies. It discusses market factors, competitor behavior, technological advancements, and economic conditions, using examples like Nokia and Lidl. The video also examines internal factors such as corporate objectives and financial capabilities, comparing global companies like Google with local businesses in Hong Kong.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some external influences that can affect the marketing priorities of individual stores in a market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the demand in a market, such as in Hong Kong during tourist season, influence marketing strategies?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways did Nokia's marketing strategy change in response to growth and decline in demand?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do competitors play in shaping a company's marketing objectives?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How can economic factors influence a company's marketing strategy during a recession?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What internal influences should a firm consider when setting its marketing objectives?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How do the corporate objectives of a firm like Google differ from those of a small market stall in Hong Kong?

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