What are some external influences that can affect the marketing priorities of individual stores in a market?
External and Internal Influences on Marketing Objectives

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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
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3 mins • 1 pt
How does the demand in a market, such as in Hong Kong during tourist season, influence marketing strategies?
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3.
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3 mins • 1 pt
In what ways did Nokia's marketing strategy change in response to growth and decline in demand?
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4.
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3 mins • 1 pt
What role do competitors play in shaping a company's marketing objectives?
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5.
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3 mins • 1 pt
How can economic factors influence a company's marketing strategy during a recession?
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6.
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3 mins • 1 pt
What internal influences should a firm consider when setting its marketing objectives?
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
How do the corporate objectives of a firm like Google differ from those of a small market stall in Hong Kong?
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