External and Internal Influences on Marketing Objectives

The video explores how various external and internal influences affect marketing strategies. It discusses market factors, competitor behavior, technological advancements, and economic conditions, using examples like Nokia and Lidl. The video also examines internal factors such as corporate objectives and financial capabilities, comparing global companies like Google with local businesses in Hong Kong.

What are some external influences that can affect the marketing priorities of individual stores in a market?

How does the demand in a market, such as in Hong Kong during tourist season, influence marketing strategies?

In what ways did Nokia's marketing strategy change in response to growth and decline in demand?

What role do competitors play in shaping a company's marketing objectives?

How can economic factors influence a company's marketing strategy during a recession?

What internal influences should a firm consider when setting its marketing objectives?

How do the corporate objectives of a firm like Google differ from those of a small market stall in Hong Kong?