What is a key factor in segmenting business markets based on purchase frequency?
Marketing - How Do We Segment Business Markets

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The location of the business
How often they purchase
The type of product they buy
The size of the business
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a customer type mentioned for segmenting business markets?
Manufacturer
Retailer
Government agency
Non-profit organization
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does industry difference affect business market segmentation?
It affects the size of the business
It changes the business name
It influences the marketing strategy
It determines the color of the product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is geographic location important in business market segmentation?
It determines the business's name
It affects the business's logo design
It changes the business's color scheme
It influences product delivery and usage
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant difference in purchase processes among business customers?
The color of the product
The method of placing orders
The size of the business
The name of the business
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