Marketing - How Do We Segment Business Markets

Marketing - How Do We Segment Business Markets

Assessment

Interactive Video

Business

University

Hard

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The video discusses how marketers segment business markets by examining factors such as purchase frequency, customer type, industry, geography, product use, and purchase processes. These characteristics help in creating meaningful market segments, allowing businesses to tailor their marketing strategies effectively.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in segmenting business markets based on purchase frequency?

The location of the business

How often they purchase

The type of product they buy

The size of the business

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a customer type mentioned for segmenting business markets?

Manufacturer

Retailer

Government agency

Non-profit organization

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does industry difference affect business market segmentation?

It affects the size of the business

It changes the business name

It influences the marketing strategy

It determines the color of the product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is geographic location important in business market segmentation?

It determines the business's name

It affects the business's logo design

It changes the business's color scheme

It influences product delivery and usage

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant difference in purchase processes among business customers?

The color of the product

The method of placing orders

The size of the business

The name of the business