Value Proposition in Strategy

The video tutorial discusses the importance of understanding and developing a value proposition for a business. It guides viewers through a series of questions to identify what makes their product or service valuable to customers. The tutorial also explores how internal and external factors can affect the value proposition and emphasizes the need for strategic orientation to ensure business success. Additionally, it highlights the importance of customer segmentation and exceeding customer expectations to expand the market and increase returns.

How can you further segment your customer base based on their needs or wants?

In what ways can you exceed the current expectations of your customers?