How Ashley Stewart's CEO Revived a Plus-Size Empire Twice

James Ray, despite lacking retail experience, has successfully revived Ashley Stewart, a major plus-size retail chain for African American women, twice. The brand focuses on transcendent values and community impact, offering more than just retail by engaging in social media, events, and community outreach. Ray's personal connection to the brand's mission is influenced by his mother's immigrant experience. Ashley Stewart aims to empower its customer base, treating them with respect and giving them a voice. Future plans include opening more stores, hosting events, and expanding product offerings beyond apparel.

What initiatives has Ashley Stewart undertaken to build brand awareness in the community?

What is the long-term vision for Ashley Stewart as described by James Ray?