Illycaffe Chairman Says Sustainability Is Main Value Creator

The video discusses how businesses can learn from each other by focusing on value creation rather than just profits. It emphasizes the importance of net present value and cash flow in measuring business performance. The speaker highlights the role of sustainability in reducing business risks and costs, arguing that it is essential for creating shareholder value. The video concludes by stressing that sustainability should be a primary consideration in business strategies.

What are the potential consequences of having an unsustainable business?

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Why is it considered nonsense to talk about profits without considering sustainability?

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