The Time Has Come for Luxury Watch Rentals

Randy Brandoff, CEO of 11 James, discusses the company's watch rental model, which offers members the chance to wear luxury watches through a membership club. The service targets millennials and corporate gifting markets, emphasizing trust and community. Since its inception in 2013, 11 James has adapted by introducing lower entry-level options and a women's collection. The company is exploring future partnerships and international expansion.

In what ways does the demand for women's watches differ from men's according to the text?

What potential partnerships is 11 James considering for the future?