Battle of the Bubbles: Champagne Losing to Prosecco

The video explores the allure of vintage champagne and its competition with Prosecco, which has seen a surge in sales due to its affordability and quicker production. Lanson, a historic champagne house, remains confident in its quality despite Prosecco's rise. The video discusses the differences between the two sparkling wines and the potential challenges champagne may face if Prosecco develops a high-end brand.

In what ways does Philippe believe that quality will prevail over quantity in the champagne market?

What challenges might champagne producers face if Prosecco develops a high-end brand?