VW Posts First Europe Market-Share Gain Since Scandal

VW Posts First Europe Market-Share Gain Since Scandal

Assessment

Interactive Video

Business, Architecture

University

Hard

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Quizizz Content

FREE Resource

The video discusses Volkswagen's efforts to recover from a crisis, focusing on market share recovery, customer retention, and new customer gains. It highlights the company's strategy to push into electric cars, aiming to make the ID model iconic. The challenges of balancing investments in future technology with the financial burden of the emissions scandal are also explored, including cost-cutting measures and strategic planning.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Volkswagen attempting to innovate its brand image post-scandal?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are Volkswagen's targets for electric car sales, and why are these targets significant?

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