What Is Facebook Pixel?

The video tutorial explains Facebook Pixel, a code generated by Facebook for business pages to track website visitors. It highlights the benefits of using Facebook Pixel for targeted advertising and creating lookalike audiences. The tutorial also provides guidance on setting up Facebook Pixel and encourages viewers to engage with the content by sharing their favorite ads.

How can businesses utilize Facebook Pixel to create targeted advertisements?

What are the benefits of creating a lookalike audience using Facebook Pixel data?