Sorenson on Starwood Integration: Off to a Great Start

The video discusses the potential impacts of a Trump presidency on business, focusing on market optimism, tax reform, and international trade concerns. It also covers Brexit's implications for the EU and business planning. The integration of Starwood and the importance of loyalty programs are highlighted as key strategies for customer engagement and business growth.

What are the key risks associated with the future of the European Union as mentioned by the speaker?

How does the speaker describe the integration process of Starwood and its impact on customer loyalty programs?

What is the significance of maintaining a direct relationship with customers according to the speaker?