Airbus Leverages Big Data to Improve Customer Experience

Airbus Leverages Big Data to Improve Customer Experience

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The video discusses Airbus's digital transformation, focusing on leveraging data to enhance customer experience and predictive maintenance. It highlights partnerships with companies like Palantir and the importance of in-house analytics. Airbus's strategic initiatives, including leadership changes and expansion into drone technology, are also covered, with a focus on the strategic market in China.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategic partnerships does Airbus have in the context of its digital services?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the digital transformation program at Airbus?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Airbus planning to expand its presence in the commercial drone space?

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