Edelman: Trust Has Gone Local

The transcript discusses the erosion of trust in media and government, highlighting the role of social media in spreading misinformation. It emphasizes the need for media to focus on facts and for businesses to play a crucial role in restoring public trust, especially regarding vaccine information. The conversation also touches on the responsibilities of CEOs in leading change and addressing systemic issues like racism and political engagement.

What is the relationship between disinformation and the pandemic as discussed?

What are the implications of the anti-vaccine movement on public health?

In what ways can CEOs influence public perception regarding vaccination?

What actions are suggested for businesses to take in the current climate?