Washington Prime CEO Says Malls Need to Diversify Tenants

The video discusses the challenges faced by malls, emphasizing the need for diversification in tenant selection to ensure profitability and survival. It highlights the importance of lifestyle tenants and innovative strategies like pop-ups to attract diverse retailers. The speaker draws parallels with hedge fund risk management, stressing the dangers of over-concentration in specific retail categories.

What strategies are mentioned for attracting new tenants to malls?

In what ways does the speaker believe the concept of 'four walls defining your space' is outdated?