Glu Mobile's Big Bet on the Kardashian Brand

The video discusses the involvement of the Kardashian family in a mobile game, addressing investor concerns about the game's longevity and financial impact. It highlights the profitability driven by the Kardashian brand and the company's growth strategy, including future plans for celebrity games. The video also touches on gaming philosophy, emphasizing family-friendly content.

What is the significance of the royalties mentioned in the context of the Kardashian game?

How does the speaker differentiate their games from more violent console games?

What future plans are hinted at for expanding the Kardashian game?