What Ever Happened to Surge? The '90s Most Extreme Soda

What Ever Happened to Surge? The '90s Most Extreme Soda

Assessment

Interactive Video

History, Physical Ed, Business

11th Grade - University

Hard

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Quizizz Content

FREE Resource

The video explores the rise and fall of Surge, a citrus soda by Coca-Cola, aimed to compete with Mountain Dew in the 1990s. Despite an aggressive marketing campaign, Surge faced backlash from parents and schools, leading to its decline. However, a strong online community pushed for its return, resulting in a brief resurgence. The video highlights Coca-Cola's strategic missteps and the cultural impact of Surge.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways did Surge's branding attempt to appeal to a younger audience?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the consequences of Surge being perceived as a more extreme drink compared to Mountain Dew?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What ultimately happened to Surge in 2003?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the significance of the Surge Movement?

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