How CSOFT Translates Products, Brands and Operations

Sea Salt is a global communication company specializing in consultancy and localization services. They translate products and brands for over 100 countries, acting as the 'Uber' of the language universe by leveraging technology to facilitate communication across languages. The company focuses on localizing and internationalizing products to help brands reach international markets. They face challenges due to US-China trade tensions, impacting their operations and expansion efforts.

What role does localization play in reaching international markets according to the text?

In what ways has the international market changed for companies in recent years?