Shoppers Are Back at the Malls: Authentic Brands CEO

Shoppers Are Back at the Malls: Authentic Brands CEO

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses current consumer shopping trends, highlighting the health of the consumer market and increased shopping frequency in malls and online. It covers the importance of investment in omnichannel strategies and managing costs, particularly labor and freight. The discussion also touches on the challenges of hiring and maintaining efficiency in store operations. Additionally, the video explores the potential of the metaverse for customer engagement, using platforms like Roblox. Finally, it addresses the impact of COVID-19 on retail, noting variations by state and the optimistic outlook for the holiday season.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is the metaverse influencing retail strategies according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How do regional differences affect consumer behavior during the holiday season?

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