Media Advertising Faces ‘Dour’ Trends in 2020, Analyst Wieser Says

The video discusses the deceleration in global economic trends, particularly in advertising growth across various countries. It highlights the maturity of markets and the role of technology-driven companies in shaping growth. The media business is analyzed, with digital and outdoor advertising showing potential for growth. The importance of investment in digital signage and streaming services is emphasized, despite potential impacts on margins.

What are the expected advertising growth rates in China for the next year?

How is the maturity of markets affecting advertising growth?

In what ways are technology-driven companies impacting advertising growth?

What factors contribute to the growth of outdoor advertising?

What strategies are media owners using to ensure long-term growth?