Coca-Cola's CTO Talks Innovation

Guy Wollaert, CTO of Coca Cola, discusses the company's focus on innovation and technology. He explains the importance of technology in both digital and physical spaces, and how Coca Cola uses it to engage with health-conscious consumers. Wollaert highlights the company's ongoing efforts to collaborate with startups and established businesses to enhance their global reach and innovation capabilities.

What role does Guy Wollaert hold at Coca Cola and why is it significant?

How does Coca Cola utilize technology to engage with consumers regarding their health?

What challenges does Coca Cola face in the technology space, and how are they addressing them?

What is the freestyle platform and how does it relate to Coca Cola's innovation efforts?

Describe the approach Coca Cola has taken to partner with startups and external innovators.