Betterment Takes on the Wall Street Establishment

Betterment, a tech-driven investment startup, blends Silicon Valley culture with Wall Street finance. Founded by John Stein in 2010, it aims to disrupt traditional financial services with user-friendly technology and low fees. Betterment automates investment management using algorithms, offering services like rebalancing and tax management. The company is rapidly expanding, managing nearly a billion dollars in assets and growing its New York office to attract tech talent.

What is the significance of Betterment's fee structure compared to traditional services?

In what ways is Betterment expanding its operations and workforce?