
Seeing the need that nobody else sees
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Business
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University
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Practice Problem
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Hard
Wayground Content
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Jack de Boer is credited with inventing the All Suite or Extended Stay hotel market, a concept initially dismissed by traditional hoteliers and finance experts. Despite skepticism, Jack saw a market opportunity for hotels where guests could stay for weeks or months. His perseverance led to the creation of a successful hotel chain, now known as the Marriott Residence Inn, which has become a significant part of the US hotel market. Jack's marketing genius and vision proved the viability of extended stay hotels, leaving a lasting legacy in the industry.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What percentage of the US hotel market does the Extended Stay hotel concept represent today?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What qualities did Jack de Boer possess that helped him succeed against conventional wisdom?
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