Marketing Segmentation - The simplest explanation of the concept

The video provides a simple explanation of marketing segmentation, a strategy to identify specific markets for products or ideas. It contrasts segmentation with mass marketing and explains four types of segmentation: demographic, geographic, psychographic, and behavioral. Each type is illustrated with examples, highlighting the importance of targeting the right audience to optimize marketing strategies.

What is the primary purpose of marketing segmentation?

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Explain the importance of identifying a target market in marketing.

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Why is mass marketing considered less effective compared to targeted marketing?

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What are the four types of market segmentation mentioned in the text?

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How does demographic segmentation work? Provide an example.

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Describe geographic segmentation and its significance.

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What is psychographic segmentation and how is it different from demographic segmentation?

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How can businesses use social media for psychographic segmentation?

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Provide an example of behavioral segmentation and explain its effectiveness.

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What role does understanding consumer behavior play in marketing strategies?

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