Marketing Segmentation - The simplest explanation of the concept

The video provides a simple explanation of marketing segmentation, a strategy to identify specific markets for products or ideas. It contrasts segmentation with mass marketing and explains four types of segmentation: demographic, geographic, psychographic, and behavioral. Each type is illustrated with examples, highlighting the importance of targeting the right audience to optimize marketing strategies.

What is the primary purpose of marketing segmentation?

Explain the importance of identifying a target market in marketing.

Why is mass marketing considered less effective compared to targeted marketing?

What are the four types of market segmentation mentioned in the text?

How does demographic segmentation work? Provide an example.

Describe geographic segmentation and its significance.

What is psychographic segmentation and how is it different from demographic segmentation?

How can businesses use social media for psychographic segmentation?

Provide an example of behavioral segmentation and explain its effectiveness.

What role does understanding consumer behavior play in marketing strategies?