The life cycle of a cup of coffee | A.J. Jacobs

The video explores the intricate journey of coffee from farms in Colombia to consumers worldwide. It begins with coffee farming in Pitalito, where cherries are handpicked and processed. The beans undergo sorting and grading before being shipped globally, with the US as a major importer. After arriving, the beans are roasted, packaged, and distributed to cafes and stores. The video highlights the labor-intensive process and the many individuals involved, emphasizing the importance of valuing the people behind the product.

Explain the significance of the fermentation process in coffee production.

How does the coffee reach consumers after being processed and roasted?