NFLPA's Smith More Interested in Fan Engagement Than Ratings

The video discusses the NFL's divisive image and the role of players in shaping public perception. It highlights the decline in NFL ratings, comparing it to NASCAR's viewership drop, and suggests that the issue is part of a broader trend in sports and media consumption. The focus shifts to strategies for increasing fan engagement, particularly among younger audiences, by developing content around individual players and leveraging the NFL Players Association's licensing rights.

What strategies does the speaker suggest for increasing fan engagement?

In what ways does the speaker believe the NFL Players Association can enhance broadcasts?