What Tim Cook Had to Say About Apple's Quarter

What Tim Cook Had to Say About Apple's Quarter

Assessment

Interactive Video

Business, Architecture, Social Studies

University

Hard

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The transcript covers a discussion with Apple CEO Tim Cook and CFO Luca Maestri about Apple's strong quarterly performance and optimistic forecast, particularly for the iPhone 10 despite supply constraints. It highlights Apple's growth in China, with strong performance in Mac, iPad, and services. The conversation also touches on the potential impact of US tax reform on Apple, emphasizing the company's support for comprehensive corporate tax reform to drive investment and job creation in the US.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the highlights of Apple's performance in China according to Tim Cook?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the price of the iPhone 10 and how did Tim Cook respond to concerns about its cost?

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