Super Bowl Sunday Means Super Snack Day for Frito Lay

The transcript discusses snack trends, particularly around big events like the Super Bowl, and how consumer preferences drive innovation in flavors. It highlights the role of supply chains in ensuring product availability and the use of AI in developing new flavors. The conversation also touches on current flavor trends and the importance of experiential eating experiences.

How does the company respond to consumer demand for new flavors during seasonal events?

What role does consumer feedback play in the innovation process for new snacks?

What trends in flavor profiles are currently popular among consumers?