iFlix's Goldstein Says Focus Is on Local Content

The video discusses Iflix, a video streaming service targeting emerging markets in Asia, the Middle East, and Africa. David Goldstein, head of Asia, talks about Iflix's strategy to deliver localized content and compete with Netflix by focusing on local tastes and preferences. The company plans to produce original content and address piracy by offering a convenient and affordable service. Iflix aims to expand in challenging markets, avoiding China, and seeks to integrate with mobile operators to enhance user experience.

What are the metrics used by iflix to measure user engagement?

How does iflix plan to expand its content offerings in Southeast Asia?

What challenges does iflix face in terms of pricing compared to Netflix?