How the Digital World Has Upended Madison Avenue

How the Digital World Has Upended Madison Avenue

Assessment

Interactive Video

Business, Social Studies, History

University

Hard

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The transcript discusses the digital advertising landscape, focusing on major players like Facebook, Google, and Amazon. It explores the 'frenemy' dynamics between these companies and the impact of privacy concerns on public opinion. The potential for Amazon to disrupt the current duopoly of Facebook and Google is highlighted, along with the regulatory challenges Facebook might face. Apple's stance on privacy is also examined, positioning it as a potential adversary to Facebook and Google.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Amazon's entry into the advertising space affect the competition?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential threats does Facebook face in the current digital landscape?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Apple positioning itself in relation to Facebook and Google?

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